Efektivitas Visualisasi Produk Keramik Berbasis Augmented Reality Terhadap Perubahan Minat Beli Konsumen

Yuniana Cahyaningrum; Rahayu Adi Prabowo; Asyifa’ Nur Istiqomah Nur Istiqomah; Nikita Noviyanti; Dani Eka Ramdhani

doi:10.55382/jurnalpustakaai.v5i2.1188

Penulis

Yuniana Cahyaningrum Institut Seni Indonesia Surakarta
Rahayu Adi Prabowo Institut Seni Indonesia Surakarta
Asyifa’ Nur Istiqomah Nur Istiqomah Institut Seni Indonesia Surakarta
Nikita Noviyanti Institut Seni Indonesia Surakarta
Dani Eka Ramdhani Institut Seni Indonesia Surakarta

DOI:

https://doi.org/10.55382/jurnalpustakaai.v5i2.1188

Kata Kunci:

Augmented Reality, visualisasi produk, keramik, minat beli konsumen, pemasaran digital

Abstrak

Penelitian ini mengkaji dampak penggunaan Augmented Reality (AR) dalam visualisasi produk keramik terhadap minat beli konsumen. Di dunia digital saat ini, visualisasi produk online sering memiliki keterbatasan yang mengurangi pengalaman berbelanja. AR menawarkan solusi dengan memungkinkan konsumen melihat produk dalam konteks lingkungan mereka sendiri. Menggunakan pendekatan eksperimental between-subjects, studi ini membandingkan dua kelompok: satu menggunakan visualisasi AR produk keramik dan yang lain menggunakan visualisasi konvensional seperti foto dan deskripsi. Pengukuran minat beli dilakukan sebelum dan sesudah partisipan dipaparkan pada stimulus. Hasil menunjukkan bahwa visualisasi berbasis AR secara signifikan meningkatkan minat beli dibandingkan metode konvensional. Analisis lebih lanjut mengungkapkan bahwa faktor seperti kualitas visual yang realistis dan elemen interaktif dalam AR berperan penting dalam meningkatkan minat beli. Temuan ini memberikan dampak kontribusi penggunaan teknologi AR yang dapat menjadi strategi pemasaran yang berharga bagi industri keramik untuk meningkatkan keterlibatan konsumen dan mendorong keputusan pembelian dalam konteks online.

Unduhan

Data unduhan belum tersedia.

Biografi Penulis

Yuniana Cahyaningrum, Institut Seni Indonesia Surakarta

I am a highly motivated Information Systems researcher with a strong interest in Fuzzy Logic, Expert Systems, Information Systems, Arts, and Technology. My research endeavors explore experimental techniques, computational modeling, interdisciplinary collaboration. I am driven to contribute to the development of technology in areas such as arts, education, and more, improving our understanding of complex systems in those areas, creating sustainable research. I am eager to connect with other research.

Referensi

Cahyaningrum, Y., Istiqomah, A. N., Ramdhani, D. E., & Noviyanti, N. (2025). Pemanfaatan Artificial Intelligence ( AI ) untuk Kustomisasi Buku Gambar Panel dan Elemen Dekoratif Keramik. 5(1), 25–29.

Cahyaningrum, Y., & Salsabila, A. F. (2025). Workshop Publikasi Ilmiah?: Mengubah Ide Menjadi Karya Terbitan yang Berdampak. 5(4), 191–196.

Contini, G., Grandi, F., & Peruzzini, M. (2025). Human-Centric Green Design for automatic production lines: Using virtual and augmented reality to integrate industrial data and promote sustainability. Journal of Industrial Information Integration, 44(February), 100801. https://doi.org/10.1016/j.jii.2025.100801

Davidson, K. A., McFadden, B. R., Meyer, S., & Bernard, J. C. (2025). Consumer Preferences for Low-Methane Beef: The Impact of Pre-Purchase Information, Point-of-Purchase Labels, and Increasing Prices. Food Policy, 130(April 2024), 102768. https://doi.org/10.1016/j.foodpol.2024.102768

Gatto, C., Barba, M. C., Chiarello, S., Corchia, L., Faggiano, F., Nuzzo, B. L., Sumerano, G., De Luca, V., & De Paolis, L. T. (2025). Breaking the barriers: Extended reality and innovative technologies for enhanced accessibility of the Ceramics Museum of Cutrofiano. Digital Applications in Archaeology and Cultural Heritage, 36(December 2024), e00400. https://doi.org/10.1016/j.daach.2025.e00400

Hu, Y. C., Wang, J. H., & Huang, Y. J. (2018). Nurturing qualified personnel for ceramics industry. Asia Pacific Management Review, 23(4), 278–289. https://doi.org/10.1016/j.apmrv.2017.12.003

Istiqomah, A. N., & Cahyaningrum, Y. (2025). Optimal Colorant Composition For Agateware Products at Lukita Ceramic Studio Yogyakarta. ICCMS ( International Collaborative Conference on Multidisciplinary Science ).

Javaid, M., Haleem, A., Haleem Khan, I., Singh, R. P., & Ali Khan, A. (2024). Industry 4.0 and circular economy for bolstering healthcare sector: A comprehensive view on challenges, implementation, and futuristic aspects. Biomedical Analysis, 1(2), 174–198. https://doi.org/10.1016/j.bioana.2024.06.001

Marín-Lora, C., Sotoca, J. M., & Chover, M. (2022). Improved perception of ceramic molds through augmented reality. Multimedia Tools and Applications, 81(30), 43373–43390. https://doi.org/10.1007/s11042-022-13168-5

Ngo, T. T. A., Tran, T. T., An, G. K., & Nguyen, P. T. (2025). Investigating the influence of augmented reality marketing application on consumer purchase intentions: A study in the E-commerce sector. Computers in Human Behavior Reports, 18(January), 100648. https://doi.org/10.1016/j.chbr.2025.100648

Nitzko, S. (2024). Consumer evaluation of food from pesticide-free agriculture in relation to conventional and organic products. Farming System, 2(4), 100112. https://doi.org/10.1016/j.farsys.2024.100112

Ramdhani, D. E., & Cahyaningrum, Y. (2025). The Story of R . A Kartini As A Source of Ideas For Creating Digital Designs In The Wayang Beber Style. ICCMS (International Collaborative Conference on Multidisciplinary Science) Article, 76–84.

Rebello, C. M., Deiró, G. F., Knuutila, H. K., Moreira, L. C. de S., & Nogueira, I. B. R. (2024). Augmented reality for chemical engineering education. Education for Chemical Engineers, 47(April), 30–44. https://doi.org/10.1016/j.ece.2024.04.001

Sekar Ayu, N., Lavender Nathania, A., Tsalasa Kale, S. M., & Permana, F. (2024). Transforming real estate sales and marketing with AReal: Sustainable solutions through augmented reality. Procedia Computer Science, 245(C), 365–374. https://doi.org/10.1016/j.procs.2024.10.262

Yuniana Cahyaningrum, Dani Eka Ramdhani, Asyifa’ Nur Istiqomah, Nikita Noviyanti. (2025). Pengelolaan Kreativitas dan Inovasi Melalui Integrasi Seni dan Teknologi Dalam Pendidikan di Era Digital 5.0. ABDIMAS NUSA MANDIRI, 7(1).

Zhao, Y., & Wang, Q. (2024). Applying augmented reality multimedia technology to construct a platform for translation and teaching system. Heliyon, 10(7), e28700. https://doi.org/10.1016/j.heliyon.2024.e28700.